Challenges’ Access Africa Programme is a pioneering initiative that aims to encourage social enterprises to expand their impact to emerging economies. After a pilot in 2018, Challenges has rolled the project out to involve additional social businesses in areas such as healthcare and clean tech.
In 2018 as part of the AAP pilot, Challenges Zambia played a critical role in registering First Aid Africa’s Zambian arm. This followed an extensive piece of market analysis and business diagnostic to ascertain the opportunity facing First Aid Africa. Challenges’ consultants also looked at the barriers facing market entry.
First Aid Africa is a social enterprise that works in both urban and rural areas in several African nations. Its mission is to provide sustainable equipment and education in first aid to emergency first responders. Central to the organisation is the belief that “a small amount of medical knowledge and equipment” can make a big difference.
Delivering professional first aid training to communities across the continent, the majority of FAA’s courses are provided free of charge for at-risk groups. For companies and larger organisations, FAA charge a fee that enables the sustainability of its community work.
Following the legal incorporation of First Aid Africa Zambia Ltd in 2018, Challenges’ Lusaka team worked closely with FAAZL to support its market entry in Zambia, a process that involved specific deliverables including business model analysis, business registration, network support and staff recruitment.
First Aid Africa continues to expand
Since Challenges’ work with FAAZL, the emergency healthcare organisation has continued to grow and expand its products and service offerings in the Zambian market. It has since won contracts with Zambia’s Ministry of Health and the Zambia Police Service among other institutions.
Sam Abrahams, chief executive of First Aid Africa, said: “We wanted to take our first aid training programme to Zambia, but we lacked the logistical support we had in other African countries. By way of the Access Africa Programme, we went from having zero presence in Zambia to operating a functioning office in a matter of weeks, enabling us to take our training and services to remote or isolated communities.”