Challenges consultants deliver enterprise training to 170 agribusinesses

Challenges Group Musika agribusiness training

Challenges Zambia has completed a far-reaching training programme involving 170 agribusinesses in seven districts across the country’s Western, Central and Copperbelt provinces. During the eight-month project, Challenges’ consultants travelled a total of 18,700km!

Challenges Zambia undertook the Agribusiness Accelerate Initiative (AAI) project in collaboration with the agri-development agency Musika, a Zambian non-profit focused on stimulating private investment in the country’s agricultural market, specifically agribusinesses and smallholder and emerging farmers.

Challenges Musika agribusiness training

Challenges delivers agribusiness training.

The project, which also involved a number of other public and private organisations, was focused on building the capacity of the small and medium rural agribusinesses that are critical to the expansion of the agricultural sector.

Over the eight month period Challenges consultants visited businesses in Kaoma, Mongu, Kitwe, Kabwe, Kapiri Mposhi and Mumbwa districts.

Key to Challenges’ philosophy is enabling enterprise leaders to acquire an in-depth knowledge about financial management in order to better ensure the success of their business. As part of AAI, participating smallholders and agribusiness personnel were trained in financial planning, profit and loss, budgeting, cash handling, accounting systems, balance sheets and cash flow statements, risk management, and raising finances.

The training was delivered by way of tasks during group work as well as roleplay, and were aimed at upskilling small agribusiness owners in goal-setting, customer gaps, market analysis and marketing plans, competitor analysis and various problem-solving tools.

The training also included digital marketing, financial management, risk management, competitor analysis, and strategies to achieve all-year-round business. One aspect of this was a course in Social Media for Business in which participants were taught how to effectively conduct business and communications on social media platforms such as Facebook, WhatsApp and Twitter, among others.

During the training sessions, Challenges consultants identified fast learners whom they enabled to support other participants through peer-to-peer learning, a key element of Challenges’ approach to management and leadership training. One issue they faced, however, was language. Zambia has more than 40 languages spoken across the country and much of the Challenges’ training content was translated to cater for local audiences.

Market linkages

The Musika project has also provided small business within the AAI with opportunities for market linkages. These linkages were between small business partners and companies such as seed and fertilizer businesses, aggregators of groundnut and soya beans, financial institutions such as Zanaco and Agora, as well as businesses such as mobile money agencies and solar power companies. One of the aims of this was to enable agribusinesses to diversify their seasonal offering and obtain year-round commercial opportunities. On top of the move to grow market linkages, the trainings enabled many of the participating businesses to deliver a better service to their smallholder customers, clients and suppliers, as well as the larger agribusinesses with which they were engaged.

Following the rollout of the AAI programme and associated training, the range of agribusinesses and smallerholders now have a better understanding on how to manage their businesses and are planning on implementing the rest of the lessons by the end of their farming season this spring. Key to this will be managing cashflow in order to maximise profits they can invest in other businesses while also planning ahead for the next farming season.

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