Lilypads is a Scotland-based social enterprise that seeks to address period poverty. As part of Challenges’ Access Africa Programme, Lilypads had engaged our Accra team to undertake a piece of consumer market research in Ghana and Zambia. This research targeted women and girls of menstruating age, and asked them about their requirements in regards to sanitary pads; whether they would be willing to use reusable pads; and their feelings towards ecofriendly sanitary pads, including how much they would be willing to pay.
Challenges identified a clear market opportunity for Lilypads, and its product and business model.
Following this market research, Challenges then looked at the practicalities of establishing a production and distribution base in a number of different locations, including Zambia. The legalities of producing pads locally, such as the requirements for establishing a factory that produces and distributes sanitary pads, was a key consideration. Costs, employment opportunities and future forecasts were also major factors.
Subsequently, Challenges Zambia engaged both the Zambia Bureau of Standards (ZABS) for the standards required for sanitary towels; and the Patents and Companies Registration Agency (PACRA) as to the legal requirements to establish Lilypads as a company in Zambia that would produce ecofriendly sanitary towels.
Challenges also engaged with a number of potential partners, identifying the One Planet Café Zambia, a business in South Luangwa that produces and exports banana paper branded One Planet Paper. This sustainability focused social business was receptive to partnering with Lilypads to produce ecofriendly sanitary pads.
Challenges is now working to raise capital on behalf of Lilypads in order to run a pilot in Zambia.
The Access Africa Programme
The Access Africa Programme enables Scottish social enterprises and social entrepreneurs to explore and expand into African markets. It provides market research and business development support, funded by the Scottish Government, to enterprises and individuals who have an idea, product, service or model that could make a real impact in Sub-Saharan Africa.